BUS 720
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BUS 720 - Global Business Strategy Abroad: Focusing on a Foreign-Based Firm (3 cr)
MarketingSBUS - School of Business
Course Title
Global Business Strategy Abroad: Focusing on a Foreign-Based Firm
Catalog Description
The business strategy of a locally-based firm is examined first-hand on site in a chosen country. This course combines a review of a particular indigenous company's international strategy in view of a country's governmental policies and economic conditions through a cultural and historical perspective. Students will be required to examine a particular firm's strategies and relate these to governmental policies as well as to the culture and history in this particular country.
Minimum
3
Max
3
Academic Progress Units
3
Requirement Designation
Graduate Non-Liberal Arts
Prerequisites & Corequisites
032051
Name
Lecture
Contact Hours
3