BUS 720

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BUS 720 - Global Business Strategy Abroad: Focusing on a Foreign-Based Firm (3 cr)

MarketingSBUS - School of Business

Course Title

Global Business Strategy Abroad: Focusing on a Foreign-Based Firm

Catalog Description

The business strategy of a locally-based firm is examined first-hand on site in a chosen country. This course combines a review of a particular indigenous company's international strategy in view of a country's governmental policies and economic conditions through a cultural and historical perspective. Students will be required to examine a particular firm's strategies and relate these to governmental policies as well as to the culture and history in this particular country.

Minimum

3

Max

3

Academic Progress Units

3

Requirement Designation

Graduate Non-Liberal Arts

Prerequisites & Corequisites

032051

Name

Lecture

Contact Hours

3