MKT 740
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MKT 740 - Business-to-Business Marketing (3 cr)
Course Title
Business-to-Business Marketing
Catalog Description
This course explores the differences between business and consumer marketing. It examines business/institutional buyer behavior and marketing strategy including market research, product planning, pricing, promotion, and management of the sales force. Extensive use of the Internet is required for case studies and other assignments.
Minimum
3
Max
3
Academic Progress Units
3
Requirement Designation
Graduate Non-Liberal Arts
Prerequisites & Corequisites
013252
Name
Lecture